As Facebook continues to battle allegations of voter fraud and the manipulation of the 2016 US election, it seems that trust in the ubiquitous social media platform could be flagging.
Behind the headlines, however, Facebook are continuing to file patents to increase its ability to utilise personal data for advertising purposes. On 15 November, a new patent application from Facebook was published, showing technology that would make it simpler for the platform to target families and extended connections with advertising.