For more than 50 years McDonald’s has been a mainstay brand around the world. According to the corporate website, McDonald’s has restaurants in more than 100 countries, that serve over 69 million people every day of the year.
With such a strong standing, and a seemingly unstoppable presence, the recent ruling that stripped McDonald’s of its Big Mac EU trade mark is surprising. In what has been called a ‘David and Goliath’ struggle between McDonald’s and smaller Irish fast food chain, Supermac’s, the smaller company is coming out on top.
