Behind the scenes of big brands, there are constant legal battles over trade marks and intellectual property (IP). The drama is high within IP law, with all kinds of trade mark fights battling it out for the rights to names.
For example, did you know Iceland (the country) and Iceland (the supermarket) were fighting over the right to use the world ‘Iceland’ for business reasons? Or that McDonald’s recently lost the trade mark rights to the ‘Big Mac’ in Europe thanks to a challenge from a small business?
Here Dawn Ellmore Employment’s Associate Director of Patents and Trademarks Luke Rehbein examines some of the most epic trade mark battles.